POWER CHEW
For serious chewers.
Super tough natural rubber toys for dogs that live to chew. Meet the growing POWER CHEW family.
Made for dogs that love to chew.
Textured chewing helps support dental health.
Fill, smear or hide treats inside.
Chew. Fetch. Tug. Repeat.
Initial concept
Refined design
Final product
From the first sketches to the real product, POWER CHEW is carefully developed by specialists to create toys that are tougher, smarter and more engaging.
Durable, treat-friendly and built to last. POWER CHEW keeps dogs mentally engaged while giving determined chewers a satisfying way to play.
Discover 10 delicious recipes in our M-PETS® Recipe book, specially designed to pair perfectly with the POWERCHEW toys
Some unstoppable toys. Four powerful colours.
For serious chewers.
For fetch & treat-filled play.
For tug-of-war & interactive play.
A super tough chew toy made from natural rubber to keep your dog entertained while supporting dental health. Fill it with treats for even more rewarding play.
Turn playtime into a rewarding challenge.
Made for extreme chewers.
Textured surface helps clean teeth.
Its long, curved shape makes it great for strenuous tug-of-war battles and interactive play. Fill the grooves with a tasty paste for even more fun.
Discover the POWER CHEW collection in action.
Explore the POWER CHEW collection. Different shapes, different ways to play, the same uncompromising spirit.
Every shape. Every challenge. Every kind of play.
Discover creative fillings for more rewarding playtime.
Prepare in advance and freeze small portions. Adjust quantities for your dog and supervise play. These are occasional enrichment treats, not complete meals.
Freeze it overnight for longer enjoyment. For smaller dogs and toys, use fine grain rice & pack it tightly. Always supervise your dog during play
See the full cookbook for tips and important feeding guidance.
Freeze it overnight for longer enjoyment. Always supervise your dog during play.
Freeze it overnight for longer enjoyment. Fill the toy in tight layers. Press to remove any air pockets. Seal with a thin layer of yoghurt or sweet potato
See the full cookbook for tips and important feeding guidance.
See the full cookbook for tips and important feeding guidance.
Add the filling (Layered Method): BASE LAYER: Add the sweet potato & broth mixture and press gently. MIDDLE CORE: Add some sardine-rich mash in the center. TOP LAYER: Finish with sweet potato mash to seal the toy. Freeze for at least 1–2 hours for longer enjoyment
Optional: Freeze for 30–60 minutes for longer enjoyment.
See the full cookbook for tips and important feeding guidance.
HOW TO LOAD YOUR POWER CHEW: 1. Start with the crunchy layer. Pack a small amount deep into the toy. 2. Add the protein core. Pack fi rmly in layers. Press to remove air pockets. 3. Seal with the soft layer. Cover the opening completely. 4. Freeze overnight for longer enjoyment.

Get all 10 recipes, helpful tips and important safety guidance in one guide.
DOWNLOAD PDF →Recipes are occasional enrichment treats, not complete meals. Check ingredient suitability, dietary needs and allergies, and always supervise your dog.